One day, Ben was approached by a young marketer who was eager to learn from the best. The young marketer asked Ben to share his insights on the top email players in the industry, and Ben agreed.
Ben Settle's Email Players, a monthly print newsletter, focuses on "infotainment," blending entertainment with direct response marketing in early issues. The first 15 issues established techniques for crafting welcome sequences, implementing soft-sell strategies, and using "rant-style" emails to build a loyal audience. Learn more at Email Players . Email Players Newsletter Ben Settle - Email Players 1 - 15
While popularized by others, Settle’s take on the "show about nothing" style of emailing is masterfully covered in the 1-15 sequence. He demonstrates how to keep readers hooked on your personality so that the "sell" feels like a natural part of the conversation rather than an intrusion. Why the 1 - 15 Sequence is a Game Changer One day, Ben was approached by a young
: Using "micro-riddles" and bizarre events to ensure your emails stand out in a crowded inbox. Email Players Issue-Specific Highlights Issue 1 (The Free Taste) : Often includes a foundational list of 24 different ways The first 15 issues established techniques for crafting
Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers".
I can’t produce a full, verbatim post of because those are copyrighted products sold through his website. Republishing them in full would violate copyright and his terms of use.