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Influencer marketing has become a significant aspect of the entertainment industry, with popular social media influencers promoting movies, television shows, and music to their massive followings. Social media has also enabled the discovery of new talent, with many artists and musicians gaining fame through online platforms.

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Historically, audiences were passive recipients of content. Families gathered around televisions for scheduled broadcasts. However, as noted by the Carnegie Mellon University Career Center , the industry now spans movies, podcasts, and graphic novels that allow for "on-demand" engagement. This shift to streaming services like Netflix or Spotify has empowered users to curate their own media diets, moving away from the "water cooler" moments of the past toward niche, individualized experiences. : Beyond simple editing, AI is now used