: Encompasses traditional broadcast TV, long-running serials like soap operas, and modern streaming services such as Audio & Music
As technology continues to evolve, the entertainment industry will likely undergo even more significant changes. The rise of virtual reality (VR) and augmented reality (AR) will provide new opportunities for immersive storytelling. Artificial intelligence (AI) will play a larger role in content creation, from scriptwriting to editing.
We are already seeing AI-written news articles and AI-upscaled film restoration. The next step is AI-generated characters and synthetic voice acting. Will we watch a movie "written by ChatGPT" and "starring a deepfake of a deceased actor"? Likely yes. The legal battles over likeness rights (see: SAG-AFTRA’s AI protections) are just beginning.