Most people fail not because they aren't capable, but because they underestimate the amount of effort needed to succeed. Cardone argues that by "10X-ing" your goals, even if you fall short, you will still be much further ahead than if you had aimed for "average" results. The 4 Levels of Action
The author told his whole staff they needed to make 50 sales calls. Then he told them they needed to make the calls in 30 minutes. James Clear Most people fail not because they aren't capable,
One of the central arguments of the book is that setting "realistic" or "achievable" goals is a trap. Cardone posits that average goals fail to inspire the necessary action to overcome inevitable obstacles. When a goal is small, hitting an obstacle feels like a failure; when a goal is massive (10X), obstacles become mere stepping stones. Then he told them they needed to make
Failure, Cardone argues, is rarely the result of trying and missing. Failure is the result of not trying hard enough . When you operate on a 10X level, competition becomes irrelevant, excuses vanish, and success becomes the only logical outcome. When a goal is small, hitting an obstacle