In the past, media companies sold audiences to advertisers. Today, the commodity is . Platforms are designed to maximize "time on device."
: Includes blockbuster movies, independent cinema, and documentaries found on platforms like Netflix or Hulu. In the past, media companies sold audiences to advertisers
: The gap between "watching" and "doing" has collapsed. Viewers now participate in real-time through live betting, instant voting, and shoppable video—buying products they see on screen without breaking the viewing experience. 4. Evolution of the Creator Economy In the past
The widespread adoption of the internet in the 1990s and 2000s marked a significant shift in the entertainment industry. The rise of online platforms, such as YouTube, Netflix, and Hulu, transformed the way people consumed entertainment content. such as YouTube