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| In his seminal 1973 work, The Nature of Human Values , social psychologist Milton Rokeach
Processes of Value Change Rokeach addresses how values form and change, drawing on socialization, conversion, and situational influences. He examines conversion experiences—religious, ideological, or totalitarian—that produce rapid, comprehensive reordering of values, contrasting these with gradual socialization processes. Rokeach also integrates cognitive consistency theories: because values are linked in a system, changing one value may generate cognitive dissonance and trigger compensatory changes. He discusses conditions that facilitate stable value change, such as credible persuasive sources, existential crisis, and replacement value structures provided by new social groups or ideologies. In his seminal 1973 work, The Nature of
To measure these systems, Rokeach developed the Rokeach Value Survey (RVS), which is often considered the most influential part of the work. The survey asks participants to rank two sets of 18 values in order of importance: A. Terminal Values (Desired End-States) He discusses conditions that facilitate stable value change,