Studios are cautiously using generative AI for background crowd scenes and VFX cleanup. However, the 2023 strikes established that AI cannot replace writers' room credit. "Phygital" Experiences: Productions are no longer just on screens. The Willy Wonka Experience (viral disaster) and The Immersive Nutcracker show that audiences want to live inside the production. Disney is building real-life Avatar lands in its parks. Shorter Attention Spans: Studios are producing "vertical entertainment" – shows designed to be watched on smartphones in 60-second vertical chunks, pioneered by companies like Quibi (failed) and Netflix’s "Fast Laughs" feature.