: Starring in the 2025 Women's Day campaign, she calls out stereotypical, "hollow" gestures in favor of real financial empowerment for women. Gauri Shinde
In 2024 and 2025, Axis Bank launched a viral digital campaign that directly addressed a popular internet trend known as "Girl Math" : Starring in the 2025 Women's Day campaign,
: Recent campaigns feature simple, "unpolished" girls-next-door using everyday language. she calls out stereotypical