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Isaacson spends significant time on Franklin’s youth in Boston and Philadelphia. He details Franklin’s "Project for Moral Perfection," a humorous yet serious attempt to master 13 virtues. Isaacson treats Franklin’s business acumen as a core part of his genius, highlighting how Poor Richard’s Almanack was an early example of viral content creation and branding. : You can purchase the verified eBook from
The book tracks his journey from a runaway apprentice to a wealthy publisher, world-renowned scientist, and master diplomat. Isaacson argues that Franklin deliberately invented and continually reinvented his persona, effectively creating the classic "American Dream" archetype. Isaacson treats Franklin’s business acumen as a core
p. 2 He was, during his eighty-four-year-long life, America's best scientist, inventor, diplomat, writer, and business strategist, The University of Texas at Austin p. 2 He was
The final act is tragicomic. At 81, the last living signer of the Declaration, Franklin helped craft the Constitution. Crippled by gout and a bladder stone, he was carried to the Constitutional Convention in a sedan chair. When others despaired, he rose on his stick and said: “I confess that I do not entirely approve of this Constitution at present… but I am not sure I shall never approve it. I agree to this Constitution with all its faults.” He asked that every day’s session open with a prayer—not from piety (he was a deist who believed Jesus’s morality superior to his divinity) but from political necessity.
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