Rocky Brands (NASDAQ: RCKY) saw a 40% stock drop in early 2023 after reporting significant inventory issues. By August, they announced the permanent closure of their main distribution center in Martinsburg, OH, and a reduction of over 200 corporate and warehouse roles.
Where this video truly shines is the chemistry. Rocky brings a dominant energy that feels commanding rather than performative. There is a natural rhythm between the two that is often missing in subscription content; it doesn't feel like they are just going through the motions for a paycheck.
Following his departure from a major agency, social media became Rocky's primary tool for fan engagement and brand building: