Limiting the time the offer is available (e.g., offer ends Friday).
Most entrepreneurs obsess over the logistics (shipping, software, delivery). Hormozi argues you should obsess over the psychology . Alex Hormozi - -100m Offers -eBook- PDF
Hormozi teaches that a brilliant offer in a dead market will still fail. You need a market with: They must desperately need a solution. Limiting the time the offer is available (e