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On TikTok, Vega leans into her personality. Her 2024 content focuses on viral challenges, fashion transitions, and "Get Ready With Me" (GRWM) videos. This platform serves as the top of her marketing funnel, introducing her to a younger, broader audience through the "For You" page. Premium Subscription Platforms

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While her public feeds served as a funnel, her social media content masterfully utilized the "tease" mechanic. By offering high-production value photoshoots on her public timeline with calls to action directing fans to her exclusive platforms, she maintained a clear boundary between the public persona and the private product. However, unlike the aggressive marketing styles of the past, her 2024 approach was softer, relying on curiosity rather than hard selling.