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The “great unbundling” continues. Niche, vertical-specific subscriptions (e.g., “Horror-only Shudder Plus,” “Indie Doc Club”) have overtaken generalist SVODs (e.g., Netflix, Disney+) in user satisfaction. On Jan 9, 2025, a leaked internal memo from a major streamer acknowledged that “genre-first, AI-recommended micro-libraries” are now outperforming broad catalogs by 3:1 in retention.