Disney is currently the largest media conglomerate in the world, maintaining a dominant market share through strategic acquisitions and a massive library of intellectual property.
Studios are increasingly risk-averse. The mid-budget original drama is disappearing from theaters, moving to streaming instead.
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With the deepest pockets in the world (thanks to e-commerce), Amazon uses entertainment as "Prime-ary" retention. They aren't just selling movies; they are selling free shipping. Their entry into theatrical distribution with Air and Creed III signals a hybrid future.