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: There has been a rise in TikTok and Instagram Reels creators who use the hijab as a "brand" or aesthetic while engaging in behaviors that some viewers find contradictory to traditional modesty, sparking "moral panic" or backlash. Bait-and-Switch Marketing : Clicking on links associated with these viral
The rise of "hijabers" on social media platforms has been significant, offering a blend of fashion, lifestyle, and religious identity that appeals to a broad audience. These content creators have built communities around their values, fashion sense, and personal stories. The visibility and relatability of hijabers have made them influential figures, especially among young audiences. These content creators have built communities around their
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