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The most successful media companies understand that these two forces are not mutually exclusive. They use popular media to cast a wide net and exclusive content to reel the audience in for the long term.

This fragmentation has directly fueled a resurgence in piracy. According to piracy tracking firm MUSO, global visits to torrent sites increased by nearly 10% in 2024, with users citing the inability to find a single source for popular media as their primary reason. When Oppenheimer was available on Peacock in the US but required a separate rental on Amazon in the UK, consumers reverted to old habits. hegre230718annalsexonthebeachxxx1080 exclusive

Popular media often dictates fashion, slang, and social norms for years. The most successful media companies understand that these