Following global trends, "Prank" videos are exceptionally popular, though controversial. Channels like Fiki Naki and Rans Entertainment produce elaborate social experiments. There is also the massive trend of Mukbang (eating shows). Indonesian audiences are captivated by watching creators eat massive amounts of sambal , bakso , or mie goreng while talking to the camera. These ASMR-heavy food videos generate millions of views, specifically targeting viewers eating alone at night.