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How TV series and films shape our social values, beliefs, and personal identities. The Role of the Media Industry

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Historically, the “sa prevodom” model served a purely utilitarian purpose: to explain foreign plots. In the mid-20th century, most non-English speaking countries faced a choice. Some, like France and Germany, adopted dubbing to make Hollywood films feel domestic. Others, particularly smaller nations like the Netherlands or the Nordic countries, chose subtitling for economic and educational reasons. However, the rise of the internet and global streaming giants (Netflix, HBO, Disney+) has changed the stakes. Today, content “sa prevodom” is not just about understanding dialogue; it is about preserving a specific cultural experience while inviting a foreign one in. How TV series and films shape our social