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: Detailed forecasts and spending data can be found in PwC's Global Entertainment & Media Outlook .

To counter this, we are seeing a resurgence in , such as live-streaming on Twitch or specialized Discord servers, where the "media" is as much about the real-time conversation as it is about the video being shown. The Economy of Attention zofiliaporno

Advertisers are willing to pay premium rates for platforms that hold user attention the longest. Consequently, is optimized for "stickiness." Cliffhangers, rage-bait, and "doom-scrolling" are not accidents; they are features of a system designed to maximize ad impressions. : Detailed forecasts and spending data can be