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Examples: Honesty, ambition, courage, helpfulness, and self-control.
Milton Rokeach's 1973 work, "The Nature of Human Values," introduces the Rokeach Value Survey (RVS), which classifies human values into 18 terminal (end-states) and 18 instrumental (modes of behavior) values. The theory posits that these hierarchical, finite values, often divided into personal/social and moral/competence categories, determine attitudes and behaviors. For a digital copy, visit Internet Archive . rokeach m 1973 the nature of human values pdf top
He identified that values are organized hierarchically: and self-control. Milton Rokeach's 1973 work
Desirable end-states of existence or ultimate life goals. "The Nature of Human Values
These are preferable modes of behavior or conduct used to achieve terminal goals. Honesty, ambition, courage, helpfulness, and independence. Core Theories and Insights The Nature of Human Values - Milton Rokeach - Google Books