Further Reading: Pair Logotype with Michael Evamy’s "Logo" for the complete visual library, or "Logo Design Love" by David Airey for the business strategy.
The book's reputation as a "branding bible" stems from its rigorous curation and unique presentation. 50 Books on Type and Typography Logotype Michael Evamy
Evamy refuses to offer subjective praise ("This logo is beautiful"). Instead, he offers blueprints . He isolates the logotype from its business card mockups and Instagram shadows, rendering it down to pure form. Further Reading: Pair Logotype with Michael Evamy’s "Logo"