Top Indian Star Katrina Kaif Recounts Her Cinematic Journey: ‘Film Would Become My Entire Life’ (Exclusive) - IMDb
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While most stars launch perfumes or clothing lines, Katrina co-founded Kay Beauty , a cosmetics brand that disrupted the Indian market by promoting "makeup for real life." The entertainment content here is not the product itself, but the process . Her GRWM (Get Ready With Me) videos, where she applies makeup without filters while discussing her skin struggles, generate millions of views. This is hyper-authentic entertainment content that builds trust, turning her from a distant movie star into a relatable peer. Top Indian Star Katrina Kaif Recounts Her Cinematic
Long before the era of social media influencers, Katrina Kaif was the undisputed queen of traditional advertising media. Her face has sold everything from luxury jewelry to slice-of-life mango drinks. Katrina co-founded Kay Beauty