"We are physically alone in our living rooms, yet we are emotionally crowded into a digital stadium," Vance explains. "The algorithm doesn't just want you to watch; it wants you to react. It creates a dopamine loop where the consumption of the content is secondary to the consumption of the reaction to the content."

If a piece of media doesn't generate "clippable" moments, does it even exist in the pop culture lexicon?

Artificial Intelligence has moved from experimental use to a foundational tool across the media value chain.

: Entertainment reshapes values, often glamorising specific lifestyles or influencing teenage development.