Most ads are static. Movement triggers the brain to pay attention.
"Five seconds. That's all it takes to keep my floor clean."
Highlight that it’s not just hats—show wings, back items, and hair. Community:
– Keep walking, change scenery if possible
Explain why you’re out and about or how a specific issue was ruining your day.
"I found the only way to [solve problem] without [common frustration]." 2. The Problem / Agitation Briefly remind the viewer why they need a solution.
: Your hook must grab attention within the first 3 seconds or viewers will scroll past. On-Screen Text