EA's policy: Keys are one-time use. If the previous owner activated it on their EA account, it is dead to you. You cannot transfer ownership of a 2010 digital key.
Buy Need for Speed™ Hot Pursuit Remastered - Electronic Arts - EA product key nfs hot pursuit 2010
: Right-click the game in your Library, select Manage , and then click CD Keys . Obtaining a New Key EA's policy: Keys are one-time use