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| Platform | Primary Content Type | Purpose | |----------|----------------------|---------| | TikTok / Reels | 15–60 sec career tips, day-in-life, trend audios | Viral reach & younger audience | | YouTube | Long-form vlogs, "day in my life as a creative entrepreneur" | Depth & ad revenue | | LinkedIn | Thought leadership, BTS of brand deals, industry insights | Professional credibility | | Instagram (Stories + Threads) | Polls, Q&A, daily check-ins, relatable work memes | Community engagement | | Newsletter (Substack / beehiiv) | Weekly career deep-dives, resource lists | Owned audience & monetization |
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