: 2013 was the year Snapchat went mainstream with the introduction of Stories . It offered a new lifestyle utility—sharing "in-the-moment" visual content that didn't need to be perfect because it would eventually disappear. Entertainment in 2013: Video at the Speed of Social
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The year marked the beginning of new business models, such as influencer marketing and streaming services, which would go on to dominate the digital landscape. : 2013 was the year Snapchat went mainstream
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