| Period | Metric | Value | Interpretation | |--------|--------|-------|----------------| | | Gross (LKR) | ₹ 38.6 M | Strong debut, 3rd‑highest opening for a female‑led drama in 2024. | | First Week | Occupancy | 71 % (average) | Consistently high across Colombo multiplexes; rural cinemas averaged 65 %. | | First 30 Days | Cumulative Gross | ₹ 210 M | Crossed the “Silver Screen” benchmark (₹ 200 M) within a month. | | Week 5‑8 (Post‑Festival Run) | Drop‑off | ‑18 % week‑over‑week | Typical for a content‑driven film; word‑of‑mouth sustained interest. | | Total Theatrical Gross (as of 31 Oct 2024) | ₹ 298 M | Ranked #7 among 2024 Sri Lankan releases. | | OTT Launch (BoxWind OTT) | Stream‑hours (first 2 weeks) | 3.2 M hrs | High engagement; 58 % of viewers re‑watched at least one segment. | | Revenue from OTT (first 30 days) | ₹ 42 M (subscription share) | Added ~14 % to total earnings. | | International Reach | Top 5 countries (by viewership) | UAE, UK, Canada, Australia, USA | Large diaspora viewership; subtitles praised for accuracy. | | Social‑Media Sentiment (BoxWind Sentiment Index) | Score | +0.78 (scale –1 to +1) | Predominantly positive; recurring praise for lead performance and cinematography. |
