Indonesian youth are famously apathetic toward formal politics (voter turnout among under-30s is a constant concern), but they are deeply activist about issues . The landscape of protest has moved to the Instagram Story.
Environmental sustainability is another critical issue for Indonesian youth, with many young people concerned about the impact of climate change and deforestation on the country's natural resources. Online campaigns and activism have become a key way for Indonesian youth to mobilize support and raise awareness about these issues.
One of the most significant shifts in the last decade is the explosion of . Young Indonesians have traded global luxury logos for homegrown brands.