, moving strategy away from "budgeting" and toward "analytical planning." 3 Pillars from the 1965 Classic: Growth Vectors : Should you push existing products or build new ones? Competitive Advantage : What is your unique "common thread"? : How can your business units create
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Ansoff warned that strategies often fail not because they are bad, but because the organizational structure cannot support them. , moving strategy away from "budgeting" and toward